Monday, 14 February 2011

Evaluation| Q2. How effective is the combination of your main product and ancillary texts?

ANCILLARY TEXTS OF A FILM POSTER JOCELYN ASEA


From my research into existing film posters, magazine covers and the teaser trailers  I have established there a strong link between them, for that continuity. Film companies will most often connect the production design in their media products via; maintaining the same font style, layout of text, colour e.g. colour filters; green, blue, red and content. This continuity creates a sense of identification and a buzz around the film. 
This is we set out to achieve when creating our poster, magazine cover and trailer. In terms of our ancillary texts for our posters, we strictly kept the font style the same as well as its position,  and all the fonts used in our three products for that; the posters, magazine cover and trailer were retrieved from dafont.com,. Dafont is a website that allows people to download texts free and provides thousands of diverse font styles, that can easily be imported into photoshop to use immediately. The purpose of using the same font style for our throughout our three media products was to create a sense of identification, in order that audiences recognise they are linked and created by the same company. 




ANCILLARY TEXTS
















The font style we used in the trailer in terms of the writing of 'Hysteria' is called 'Kolkata Hotelroom'and was retrieved from dafont.com. We choose this font as it compliments the continuity of blood in our products. Notice the tail of the letter ‘Y’; are shown as drips, which is symbolic of the blood in trailer, and effectively connotes suffering and pain.






For our production name; Motionless Pictures, we chose to use a font called 'phatboy', as it looks sleek and clean cut, simple but can easily be read by audiences.






We used a font called 'universal accreditation' for the credits on the bottom of our posters. We chose to use these fonts as it looks professional and sophisticated and is also something that is often used in existing film posters. We kept the font of the credits the same to maintain a sense of continuity and flow.


A Times New Roman font was used for our blogspot link, for the reason that it is the access point for which audiences can watch our trailer, therefore text needs to be easy to read, so that it can be read and accessed by many audiences.
We used a font called 'Awe', as the font looks damaged, broken, rough, demented almost. This can be used illustrate Stacey's (our actress); her thoughts, feelings and appeareance. We also chose to use this font, for the reason that we felt it had a sense of evil about it and it would be represent the genre of our trailer and will correspond well with the photographs used in the posters.


SOCIAL NETWORKING SITES JOSHUA ADERINOLA


Facebook is a well known social site with over 500million users daily, so we believed using this media platform will help promote our media products, in the best way possible.




We used various methods on Facebook to help promote our media products. These methods are:




• Facebook Like Page-









This is a profile page on Facebook, this page is just like a normal profile page for the users. This allows Motionless Pictures to add friends on the like page. This helps to give a wide range of different audiences. The profile page allows Motionless Pictures to upload our print based products (magazine cover and posters).





Which will then be seen by the page friends and users who are also not friends to the profile page. This is a great advantage because the feedback given will be harsh and honest because most of the feedback is given by strangers which Motionless Pictures are meeting for the first time.




• Facebook Status






This feature on Facebook allows Motionless Pictures to send messages to the page followers, this allowed us to embed our trailer onto the Facebook page. For the audiences to view.




Youtube


Youtube is also a well known site; it is a free video sharing website which allows its users to upload videos to its site. We chose to upload our video onto Youtube because we believed it would be the best method of promotion for our trailer.





The use of these to media platforms allowed for use to have a wider audience than expected/possible due to the fact we were able to attract large numbers online without a great amount of difficulty.


   

ANCILLARY TEXTS OF A FILM MAGAZINE MELISSA MENSAH


There was a strong sense of continuity which reflected on our two film posters and our film magazine. The use of the protagonist being placed in our film poster and magazine was one aspect which contributed to it. Also with in the image, the use of similar, costume, props and make up was used for the audience to relate to the same film. All these aspects contributed to a successful marketing strategy when advertising our film to our target audiences


      

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