Research| Distribution Companies

In AS media we looked at major distribution companies such as; Warner  Brothers, the same creators of the worldwide successful film Dark Knight. Warner Brothers distributed the film, theatrical trailer and teaser trailer at IMAX cinemas across the world; taking advantage of the shots in the film, captured using IMAX cameras, Cinemas, box office, DVD, Blu-ray, mobile competitions and via social networking sites.  The Warner Brothers social networking takeover involved; temporarily customising the facebook and myspace welcome page with the Dark knight poster and logo. They also gave the social networking users an opportunity to view the trailer online. The Teaser trailer was distributed at cinemas, at late night previews and their website as well as the Dark Knight website.

Distributing Hysteria

To distribute our Horror teaser Trailer, Hysteria we have chosen to distribute our trailer via Youtube.  Youtube allows us to target a wide range of audiences, most of whom have never witnessed or been around during the pre-production and production of the film, to give feedback on the teaser trailer. This also allows enables people to be brutally honest regarding the teaser trailer and the editing of it. Youtube primarily targets young audiences, and would benefit us as our trailer targets young audiences between 16-25. The benefit of using Youtube is also that, it allows users to share videos and send links to social networking sites for others to view.

In terms of links to social networking sites, we have chosen to distribute our trailer and poster via Facebook by tagging friends to our posters and magazine cover and posting our posters and magazine cover on our profile for any facebook to view. Facebook is one of the most popular and frequently used networking sites today . The benefit of using Facebook to promote and distribute our trailer is that it allows us to receive direct feedback from a mass audience by creating a group dedicated to our teaser trailer, poster and magazine cover, which allows facebook users to join the group and follow our updates.

Twitter allows users to post comments anonymously and follow people and groups to keep to-update. The benefit of Twitter is that is consists of a random audiences, and so feedback from unrelated audiences in terms of the trailer and friends is likely to be more accurate.






DISTRIBUTION COMPANIES JOCELYN