Evaluation Q3: Poster & Trailer Feedback

The video above contains feedback given by audiences at our college. The feedback given helped us because we were able to identify the different elements of the poster which were successful and some which were not as successful, in bringing across the codes and conventions for the users. Some of these are below:
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One of the main props used was the voodoo doll, which was used on one of the posters. The use of depth of field for this image worked to a large degree because this allowed for the audience’s eyes to be first attracted to the prop. This in return created an enigma code for the audience and a sense of want because they question the reason why the prop is in the poster and why it is the most noticeable element of the poster. This is good for the production company because this creates a buzz for the trailer and would cause a higher number of audiences for the trailer.
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One of our main objectives (goals) we planned to achieve was to have continuity between the three media text we produced, and as you can see in the video above the use of the green filter for the lighting was noticed by the feedback buddies at college. This is a great achievement for us because the audience decode this effect, in the manner we wished for. Which is that the green filter creates a gritty atmosphere which helps to indirect the sense of death helps to connote the genre of horror.
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The use of the captions at the top of the posters helps to give the audience a vague understanding behind the narrative of the trailer. This then helps them to be aware of the genre which is horror due to the captions provide an element of death.