Wednesday 22 September 2010

Audience Research| Horror Teaser Trailer Questionnaire

How old are you?

16-25 26-34 35-43 44-52 53+

What is your gender?

Male Female

Which location appeals to you most in terms of dramatic scenes? Choose one

An isolated corner Stairway Janitor’s closet

Which setting appeals to you most in terms of horror films?


Indoor Setting Outdoor setting


What type of lighting do you feel is most effective in a Horror Trailer?


Low Key High key


Which colours best represent Horror in dramatic scenes?

Choose one colour from each category.

Category 1; Red Green Black

Category2; Green Filter Red Filter Yellow Filter


Do torn, bloody clothes appeal to you in terms of horror trailers?

Yes No

What facial expression is most represents Horror films?

Fierce Possessed Depressed Emotional

Which types of props appeal to you most in a horror trailer?

Voodoo doll Weapon Bloody rucksack Antique Jewellery

Which horror genres appeal to you most?

Thriller Supernatural Horror Drama Horror Comedy

Roughly long do expect a Horror teaser trailer to be?


35secs 45 secs 55 secs 60secs 1 min 10 sec


Which type of characters appeal to you most?


Vampires Physiologically Troubled Mutated animals/ humans Zombies


In terms of Editing in horror trailers, which do you prefer?


Quick Cuts Long takes Jump cuts


Which sounds do you think are most effective in creating tension in horror trailers ? Choose 2


Heartbeats Footsteps Heavy breathing Screams

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