Audience Research| Print Media Results

This questionnaire was conducted during my visit to the Tate Britain, and on my journey there. The chart indicates that majority of the public who participated in the questionnaire are 26-34, and I would expect such a result considering the audience research location. 



The chart clearly indicates that an equal amount of male and female participants took part in the questionnaire. The benefit of finding out the gender of my participants allows me to able to draw up conclusions, compare and generalise to the public.

This was asked to find out whether low key or high key lighting to most effective in drawing attention to the horror trailer and which best matches our trailer ideas, in terms of the genre for that psychological. According to the results high key lighting appeals most to audiences and can be used for a sinister and dramatic effect.

This question attempts to discover the perception of participants on the effective use of lighting to create tension within trailers of horror movies to make them more appealing to potential viewers. According to the results, the majority voted yes, meaning that audiences do support the idea that lighting affects the feeling of tension and fear in audiences when watching horror film trailers.

This question, regarding costume, helps me to find out what audiences would perfer to see actors or models wearing on poster and magazine covers. By finding this out, it allows me to understand what costumes appeal to audiences in terms of horror films and can also be applied to the film, for that the costume the main actor wears and the extras around the actor.

I asked participants which prop appeals to them most, so as to find out what prop I can possibly emphasize in the trailer that will draw the attention of audiences. The bloody bag proved most popular. However I am going to chose to go against the highest vote and instead chose to emphasize the voodoo doll as it bares more significance and is more relevant to the trailer rather than the bloody bag. The doll is peculiar and suggests an evil presence, that of whom wishes to contact the spirit of the living and conduct foul wishes.

Participants were asked what horror genre most appeals to them so as to help my group find out what genre audiences are most interested in watching and what we can change in our storyboard to make our trailer draw audiences in. The horror drama genre according to the graph was most popular, is most fitted to our sub-genre which a psychological.

This question in the sense helps us find out what font is most suitable to horror magazine covers; a formal font or informal font. According results, sans serif proved most popular in comparison to serif font.

This question was used to find out how audiences want the actor in the magazine cover or poster to communciate with them, in terms of non-verbal communciation. I chose to explore facial expression as I believe the sheer dominance of a close-up of a face on a magazine cover or poster, best protrays the feelings and emotions of the actor and so give audiences an insight into the possible genre of the film, without giving out too much information about the film trailer itself. According the results, the possesed facial expression recieved the highest results. The chosen facial expression in actual fact supports the genre of the teaser trailer which is pschological/ drama, in which a young girl sells her soul to unidentified man.

Here a photograph of the victim from the trailer proved most popular amongst audiences in comparision to the setting which appears to be less appealing to audiences. The benefit of using the victim for main poster is that it allows the character in the trailer to emotionally communicate with audiences, to make them feel empathy and understand the pain the character maybe feeling.

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The purpose of asking audiences about the photography on magazine covers in terms of what they would prefer to see on the cover, is that it helps me design a horror magazine cover that appeals to the audience. The choices the public were given in the question reflect the ideas my group and I had for the magazine cover, trailer and typical conventions of a horror magazine cover, e.g. a supernatural person on a magazine cover. According to the graph, the 'half a face seen' photography is most popular. This type of photograph will allow the character in the trailer to communicate with the audience. The fact that the photograph for the magazine cover will be captured using an extreme close-up also allows audiences to understand the role of the character, as well their emotions.

Here I asked participants what images they would expect to see on magazine cover, as a feature in the magazine. This was deliberately asked so as to find out what will be most effective in drawing the attention of audiences and what will appeal to the audience. The behind the scenes shots proved most popular; they are sneek peeks into the trailer and shots of the production of the teaser trailer, perhaps even shots that may not necessarily be used in the trailer.

This question, in a sense, is very similiar to the question about horror plots; this was done deliberately. Here I have offered the names of the films and the question below states the possible plots. The Sixth Sense proved most popular amongst audiences, in comparison to the very successful Saw. I asked this question to find out what genre most appeals to the audience rather than asking the audience directly as I am likely to receive a different result.

These questions were based on our ideas for the horror plot for the teaser trailer. This was to find out which horror plots from the selection best appeal to audiences, in terms of what they are most interested in watching. The options are based on horror films that are popular in cinemas and amongst most audiences, e.g the idea of a vampire plot can be linked to the very sucessful Twilight. The statistics indicate that the horror plot idea of selling your soul was very popular, and will tie in well with our psychological subgenre.